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July 18, 2008
July 18, 2008
FTC Makes Antitrust Education Easy
Ever wonder how the Federal Trade Commission arrives at its decisions regarding whether to approve acquisitions such as Google's earth-shattering DoubleClick buy? No worries: The commish has put together a resource with 25 fact sheets on stuff like antitrust and price discrimination. With some huge Yahoo deal still looming, this could come in handy.
Posted by Kate Kaye at 4:48 PM | Permalink | Comments (0) | TrackBack
U.K. Government's Digital Spend Balloons
The U.K. government's digital media spending increased 57 percent year-on-year in the twelve month period ending March '08, according to the Central Office of Information's (COI) annual review released this week.
According to the office, the increased digital outlay "demonstrates that government - like the private sector - is following audiences online." The growth was attributed to a number of campaigns surrounding issues such as climate change, army recruitment, road safety and tobacco control.
Of the £156.9 ($314) million the COI spent on advertising media, £35.4 ($71) million of it went on digital - almost a quarter of its total spend. What's more, overall media spend only rose by 15.4 percent year-on-year, suggesting that the budget is moving online rapidly.
"From events and direct marketing to research and digital, both COI's established and newer channels have shown growth over the year," said Alan Bishop, COI Chief Executive, in a release.
Posted by Jack Marshall at 11:11 AM | Permalink | Comments (0) | TrackBack
EBay U.K. Ads go Behavioral
EBay has informed users it will begin rolling out behaviorally targeted ads in the U.K. this month, presumably using technology from AOL's Tacoda, as it did in the U.S. in October.
The AdChoice system will serve ads based on previous on-site searches and items purchased, as well as "information from other companies," according to an e-mail sent to U.K. members on Tuesday. eBay did not respond to queries as to which companies this may include. Existing publishers in Tacoda's network include the likes of Conde Nast, New York Times, CBS Digital Media, and Dow Jones.
A statement from eBay, e-mailed to me today simply read, "AdChoice provides a more personalised and relevant shopping experience for our users. Participation in this programme is entirely optional and does not involve disclosure of personal information to any third parties."
Though the AdChoice system will offer users an opt-out, members that are not happy with the resulting changes to the site's privacy policy are invited to close their accounts.
Posted by Jack Marshall at 11:07 AM | Permalink | Comments (0) | TrackBack
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