- AOL
- Ad networks
- Advertising
- Affiliate Marketing
- Best Practices
- Blogs
- Branding
- CGM
- Careers
- Classifieds
- Content
- Creative
- Design
- Duly Noted
- Games
- IAC/InterActiveCorp
- IM
- Legal & Policy
- Local
- Marketing
- Measurement
- Media
- Microsoft
- Mobile
- MySpace
- New/Cool
- Noteworthy
- Off-Site
- People
- Privacy
- Rich/Streaming/Video
- Search
- Social Networks
- Syndication/RSS
- Viral/Buzz
- Virtual Worlds
- Web Analytics
- Worst Practices
- Yahoo
- YouTube
- agencies
- cannes
- cross-media
- publicis
| S | M | T | W | T | F | S |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | ||||
| 4 | 5 | 6 | 7 | 8 | 9 | 10 |
| 11 | 12 | 13 | 14 | 15 | 16 | 17 |
| 18 | 19 | 20 | 21 | 22 | 23 | 24 |
| 25 | 26 | 27 | 28 | 29 | 30 | 31 |
« ComScore Adds a Person, Plants a Tree | Main | McCain’s Celeb Obama Bash Tops Viral Chart »
August 1, 2008
Decker on DoubleClick: Very Old
During today's Yahoo Shareholders meeting, Yahoo Prez Sue Decker called DoubleClick "a very old technology" – an obvious jab at Google's choice to buy the firm. Her aim was to differentiate the ad management platform Yahoo is developing from that of DoubleClick, an industry leader.
Rather than buying DoubleClick (she hinted Yahoo did consider that), she continued, "It was our conclusion that to build a Web-based open solution…was the best approach."
Decker also said something I've never heard actually verbalized regarding the newspaper consortium, though I've followed that particular project pretty closely. Noting many of its newspaper publisher partners use DoubleClick to manage ads, she said many of them "agreed to pull out" of their existing ad management platforms eventually and use Yahoo's, which is still in the early test stages.
It's been clear this is Yahoo's mission – to eventually manage ads for these partners and others publishers – but I think this is the first I've noticed it actually said straight out.
Let me know if I'm wrong….
Posted by Kate Kaye at August 1, 2008 3:19 PM
Digg this!
Add to del.icio.us 
Stumble It!
Comments
Post a comment
- Send us feedback |
- FAQ |
- Technical questions or bug reports? |
- Newsletter problems? |
- Site Map |
- ClickZ RSS feeds
- Incisive Interactive Marketing LLC. 2009 All rights reserved. |
- Legal Notices, Licensing, Reprints & Permissions |
- Privacy Policy
I thought their strategy was to be the "start page" for the web? Sue Decker simply doesn't have any credibility in this space. Congratulations to Yahoo for wanting to become a newspaper!
jenkins August 1, 2008 7:17 PM
All the companies are leaving their existing ad platforms in favor of the Yahoo platform where they have had significant input into its development and where they have access to sell Yahoo ads and vice versa.
and doubleclick *is* old. would be surprised if google did not replace dart with ad manager soon.
YonY August 2, 2008 10:27 AM
I have never come across a resource like this before.
I am going to use it from now on.. to help me develop and promote my online business,
Plantation August 3, 2008 8:16 PM
Su Decker is hardly an expert on advertising systems even though she likes to play one on TV!
pasan August 4, 2008 12:14 PM
Yes, this is the first time we've heard them be so blunt on the topic.. interesting article.
Nick Stamoulis August 4, 2008 6:59 PM
Its funny...Google hasen't even launched anything new with the current DoubleClick system and Yahoo is talkin already.
Chris August 5, 2008 2:42 AM