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August 1, 2008

August 1, 2008

Decker on DoubleClick: Very Old

During today's Yahoo Shareholders meeting, Yahoo Prez Sue Decker called DoubleClick "a very old technology" – an obvious jab at Google's choice to buy the firm. Her aim was to differentiate the ad management platform Yahoo is developing from that of DoubleClick, an industry leader.

Rather than buying DoubleClick (she hinted Yahoo did consider that), she continued, "It was our conclusion that to build a Web-based open solution…was the best approach."

Decker also said something I've never heard actually verbalized regarding the newspaper consortium, though I've followed that particular project pretty closely. Noting many of its newspaper publisher partners use DoubleClick to manage ads, she said many of them "agreed to pull out" of their existing ad management platforms eventually and use Yahoo's, which is still in the early test stages.

It's been clear this is Yahoo's mission – to eventually manage ads for these partners and others publishers – but I think this is the first I've noticed it actually said straight out.

Let me know if I'm wrong….

Posted by Kate Kaye at 3:19 PM | Permalink | Comments (6)

ComScore Adds a Person, Plants a Tree

Online measurement research firm comScore has pledged to plant more than one million trees in developing nations as part of its panel recruitment program. In an initiative called "Trees for Knowledge," comScore plans to continue past the initial plantings as people join and remain active on the firm's panel.

To accomplish this program, which the research company announced earlier this week, comScore partnered with Trees for the Future, a non-profit organization that has helped communities throughout Central America, Africa, and Asia since 1988 by planting trees. The program also works in the U.S. to educate students and communities about global issues, the environment, and energy efficiency.

ComScore's panel is online-based, digital, and theoretically doesn't use lots of paper made from lots of trees.

Posted by Enid Burns at 12:45 PM | Permalink | Comments (0)

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