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August 5, 2008

YouTube Olympics Ad Cash May Be Limited

YouTube is joining NBC and MSN as an official provider of Olympics content. While NBC, and online Olympics content partner MSN get the lions share of live streams and on demand video from the Beijing games aimed at the U.S., YouTube will feature about three hours a day of exclusive content on a dedicated channel. But that channel will be blocked to U.S. users and available in 77 territories including South Korea, India and Nigeria, according to the The Wall Street Journal.

"YouTube will be able to sell ads around its Olympics channel, but only to Olympic sponsors," noted the story. It also suggested, "the financial benefit will be minimal" because the online ad markets in the affected countries aren't advanced. Oh, and of course, considering the Olympics start in a matter of days, time is tight.

Posted by Kate Kaye at August 5, 2008 11:54 AM

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