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August 14, 2008

August 14, 2008

FeedBurner Ad Network Kaput?

What's up with the FeedBurner ad network? Some signs point to kaput. Word has it Google, which bought FeedBurner last year, will officially make the switch to AdSense network ads. As noted by the RSS feed firm in May, "we'll be rolling out AdSense for feeds to a small group of publishers, in anticipation of a full launch to all FeedBurner and AdSense publishers 'coming soon'."

And who knew "chocolaty goodness" was a side effect of Google integration? The May post continued, "And, this is just the beginning of the chocolaty goodness that will come from ongoing integration effort with Google - there are many more 'things' and 'stuff' yet to come…."

When I requested confirmation from Google, a spokesperson pointed me to the post, noting, "We have nothing to announce at this time."

Posted by Kate Kaye at 1:07 PM | Permalink | Comments (0) | TrackBack

Welcome ClickZ's Local and Mobile Search Expert

Mary Bowling, a senior SEO professional at Blizzard Internet Marketing, joins ClickZ as an Expert, offering insights into local and mobile search in a column every other week.

Blizzard's a full-service online agency that specializes in the travel and hospitality industries. And travel is very location specific, thus putting Mary at the forefront of trends involving local search.

Anyone attending Search Engine Strategies in San Jose will get a chance to meet Mary in person next week. She's speaking Monday at a panel at 9:45 AM Monday on why marketing to the "long tail" makes sense.

Welcome, Mary!

Posted by Anna Maria Virzi at 11:51 AM | Permalink | Comments (1) | TrackBack

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