« FeedBurner Ad Network Kaput? | Main | Media Companies, YouTube Play Nice »

August 17, 2008

Facebook, Others Sued Over Ad Targeting Program

Facebook and at least seven advertisers are being sued for an unpopular ad targeting program. Advertisers named in the federal lawsuit include Blockbuster, Fandango, and Zappos.

The ad targeting initiative, known as Beacon, was rolled out in November 2007, but overhauled a month later after privacy and consumer advocates cried foul. Facebook subsequently gave people more control over what online activities are visible to friends.

A copy of the lawsuit, published by wired.com, can be found here.

Posted by Anna Maria Virzi at August 17, 2008 1:05 AM

Digg this! Add to del.icio.us Stumble It!

Comments