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August 17, 2008
August 17, 2008
Media Companies, YouTube Play Nice
It's the digital equivalent of making lemonade out of lemons.
CBS, Universal Music, and other media companies are viewing pirated material on YouTube as an advertising opportunity, nytimes.com reports this weekend. These and other media companies are selling ads against the content -- even while a copyright lawsuit against Google's YouTube winds its way through the courts.
"The move suggests a possible thaw in the chilly standoff between the online video giant and media companies," nytimes.com's Brian Stelter writes.
Posted by Anna Maria Virzi at 10:13 AM | Permalink | Comments (0) | TrackBack
Facebook, Others Sued Over Ad Targeting Program
Facebook and at least seven advertisers are being sued for an unpopular ad targeting program. Advertisers named in the federal lawsuit include Blockbuster, Fandango, and Zappos.
The ad targeting initiative, known as Beacon, was rolled out in November 2007, but overhauled a month later after privacy and consumer advocates cried foul. Facebook subsequently gave people more control over what online activities are visible to friends.
A copy of the lawsuit, published by wired.com, can be found here.
Posted by Anna Maria Virzi at 1:05 AM | Permalink | Comments (0) | TrackBack
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