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August 20, 2008

August 20, 2008

Irrelevance in AdSense for Feeds

Now that Google has officially rolled out its AdSense for feeds, ads for women seeking men pop up on my feeds. Will Google and other providers start filtering advertisers for quality? In the past few days I've seen feed ads for Moveon.org and other legitimate sponsors while reading the same mobile industry blog; then this woman in a nightie pops up on my screen beside a mobile industry blog feed. What ads would I see if I were reading blogs in which the content was actually appropriate for this kind of thing?

Posted by Enid Burns at 4:43 PM | Permalink | Comments (1) | TrackBack

FTC Commish Says $77m Enough to Target Kids Online

The Wall Street Journal today has an interview with Federal Trade Commissioner Jon Leibowitz regarding the agency's investigation into marketing to kids. One question deals with digital advertising in particular, and exemplifies how marketers are integrating on multiple platforms to reach kids.

Here's what Leibowitz had to say:

One of the surprises in the [recent FTC] report was the prevalence of integrated advertising campaigns. They're sophisticated, they're multi-platform, they're cross-promotional. It's very different than what you see on, say, "Mad Men," and it's a whole virtual ecosystem, so you can see an ad on TV, you buy the product, you go on the Internet, you enter a code, you collect points, you win a prize, the prize is a T-shirt, the T-shirt advertises the product. So we are seeing a fair amount of cross-promotional marketing. We only found $77 million in Internet advertising, but our guess it that it's very efficient advertising, because it's targeted.

Posted by Kate Kaye at 11:58 AM | Permalink | Comments (0) | TrackBack

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