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August 29, 2008
August 29, 2008
Microsoft Nabs European Shopping Search Player
Microsoft has entered a deal to acquire Greenfield Online, an attitudinal researcher and owner of European comparison shopping player Ciao GmbH, for $486 million. Microsoft's in it strictly for the shopping search platform, which it dubs "commercial search," and has already found an (undisclosed) buyer for the research/survey business.
"Integrating Ciao's capabilities into Live Search will provide a strong launchpad for our commercial search offer in Europe and enhance our e-commerce offering on MSN," said John Mangelaars, consumer and online VP for Microsoft's operations in Europe, the Middle East and Africa.
Ciao boasts 26.5 million monthly uniques in seven countries, according to comScore numbers cited by Microsoft. It aggregates merchant and product reviews and enable purchases in a manner similar to U.S. sites like eBay-owned Shopping.com.
Posted by Zachary Rodgers at 12:49 PM | Permalink | Comments (3) | TrackBack
Yahoo Set to Run First Google Search Ads in October
Eric Schmidt tells the Seattle Times that Google and Yahoo still plan to move ahead with their search advertising deal in October, despite recent questions from the Senate about whether the arrangement will raise prices for advertisers.
"We are going to move forward," Schmidt said Thursday. "We are in the process of talking to the government. They've not indicated one way or the other how they're dealing with us."
When the companies paired up in June, they said they'd delay implementation for up to three and a half months to allow a U.S. Justice Department review, though such a postponement isn't required by law. In a July 15 hearing, a Senate Judiciary Committee expressed concerns the pact would remove an important check on Google's dominance of the search advertising market.
Schmidt's conclusion: "We always worry a little bit, but we think our arguments are pretty strong."
Posted by Zachary Rodgers at 11:02 AM | Permalink | Comments (0) | TrackBack
McCain Ads Continue Attack
Senator John McCain has been deemed "Ready to Lead" in his online ads, and now he's ready to call his Democratic rival SenatorBarack Obama...er...un-ready. According to The Media Trust Company, McCain's camp dropped two new display ads yesterday, just in time for Obama's much-anticipated Mile High acceptance speech last night.
He's also touting his experience in search ads. A search for "McCain" turns up this ad: "No On The Job Training Needed Help Elect John McCain."
Posted by Kate Kaye at 9:37 AM | Permalink | Comments (0) | TrackBack
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