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September 4, 2008

Indispensible (Free) Tool for Media Buyers, Sellers and Planners

Do you buy, sell, or plan media? Then you owe it to yourself to download the incredibly nifty Swiss Army knife of calculators the Laredo Group is giving away...for free.

It slices. It dices. It calculates Return on Ad Spend (ROAS)...and so much more. This nifty JavaScript tool also can figure out reverse ROAS, compare scenarios, total campaign impressions, CPM, effective CPM and media cost.

Interactive advertising sure requires a lot of figgerin'. This nifty tool takes a lot of work out of that brain-busting chore. You can download it here.

Posted by Rebecca Lieb at September 4, 2008 8:56 AM

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