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October 2, 2008
Dana Todd: (News)Force of Nature
Chair of SEMPO, partner in Sitelab, Dana Todd continues to be something of an interactive marketing force of nature. And now, she's one of the founders of a new advertising/PR hybrid play called Newsforce.
The newly-founded company places press releases - in their entirety - in premium ad positions on major publisher sites. Really major publisher sites, like WashingtonPost.com, USA Today, Time, and Slate.
As you'd imagine, Newsforce gets the PR game. Naturally, they're already generating their own media coverage.
Posted by Rebecca Lieb at October 2, 2008 10:32 AM
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If anyone can convince PR groups to advertise it is Dana. She has a solid background in working with marcom and a great team at NewsForce. Go Dana Go!
Posted by: Barbara Coll at October 3, 2008 10:45 AM
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