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October 8, 2008

Google Ogles Digital Game Advertising

Google's jumping into yet another corner of the digital advertising arena.

Google announced yesterday the launch of AdSense for Games, which integrates video and text advertisements into Web-based games. Advertisers will be charged based on cost-per-impression or cost-per-click, and ad revenue revenue will be split between Google and game developers or publishers.

Google disclosed it's working with a handful of advertisers on a trial basis: Esurance, Sprint, and Sony Pictures.

It's also working with these game developers and publishers: Konami, Playfish, Zynga, Demand Media, games network Mochi Media, and others.

To date, digital game advertising represents only a tiny slice of the digital advertising pie. Yet, according to ClickZ Expert columnists Matt Story and Kevin Carney, this emerging sector holds lots of promise.

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