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October 13, 2008

Google, ValueClick Score Big on Wall Street

Tech vendors in the digital advertising and marketing business got a nice bump in stock prices today -- a sign that the sector holds promise among investors.

While the tech-heavy Nasdaq climbed 11.8 percent, Google ended the trading day at $381, up 14.7 percent. Still, Google is nowhere near its 52-week high of $747.

Meanwhile, Yahoo's stock price climbed 9.8 percent to $13.49.

ValueClick, which has not been a Wall Street darling lately, also did better than the Nasdaq, closing the day at $8.41, an increase of 19.3 percent.

The optimism didn't carry over to all companies. Lyris, which provides tools for e-mail marketing campaigns, analytics, and PPC bid management, saw its share price drop to 39 cents, a decline of 11.4 percent.

Will Wall Street's enthusiasm for the digital marketing and advertising sector bode well for these businesses? Take a chapter from history -- and don't count your tulip bulbs until they flower.

Posted by Anna Maria Virzi at October 13, 2008 6:21 PM

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Speaking just from my own business perspective we have nearly doubled our sales force and increased our tech and customer service departments by approximately 30%. Our monthly sales have increased by 150% each of the last 6 months. Our business is search engine marketing and the rotten economy hasn't negatively affected us.

SEO October 14, 2008 3:19 AM

Lyris' stock price drop has only to do with the thin trading volume on the stock and from watching this company since they went public, I can tell you that the 11.4% drop means nothing and that it will most likely rebound just as much if not more.

In fact, I'd predict Lyris is getting very comfortably close to being a great purchase candidate by a few larger email service provider fish that are privately held and cash rich.

Ultimately, email is STILL the killer app despite the public not knowing how true this is.

Zeph October 14, 2008 8:02 AM

October 13, 2008

Google, ValueClick Score Big on Wall Street

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