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October 20, 2008

Parties Back McCain and Obama’s Online Ad Strategy

An interesting point made in SendTec's latest report on Barack Obama's and John McCain's search ads is that “the McCain campaign is not bidding on any terms relating to [William] Ayers.”

The thing is, though, the Republican National Committee has been buying Ayers-related keywords; the RNC uses Campaign Solutions, the online consulting firm handling McCain’s Web efforts. Last week I spotted an RNC ad in search results for “Obama domestic terrorist” and “Obama Ayers.” Those link to BarackBook.com, a Facebook spoof naming Ayers as a member of Obama’s “Friend Feed.”

The fact is the presidential campaigns have been in lock-step with their parties, at least when it comes to some campaign components. The Obama campaign, for instance, has run the same display ads as the Democratic National Committee – aimed at voter registration.

Posted by Kate Kaye at October 20, 2008 2:15 PM

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