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November 5, 2008
New Tool: Website Optimization ROI Calculator
How can you estimate the return on investment for optimizing your Web site?
The Website Optimization ROI Calculator, a new interactive tool, was developed by interactive agency ZAAZ. It helps digital marketers estimate return based on anticipated outcomes such as increasing site traffic.
Plug in the numbers, for instance, to evaluate how an investment can change the present and future value of your business.
For more details behind the calculator, read the column by Jason Burby, ZAAZ's chief analytics and optimization officer. Jason and his team at ZAAZ developed this tool.
The ROI calculator joins other invaluable digital marketing tools on ClickZ.
A new addition, the ClickZ Flashback Widget, provides historical perspective on today's news.
And the CPM Calculator, an old standby.
Posted by Anna Maria Virzi at November 5, 2008 3:11 PM
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This will be a great tool if it can work. I have always had a hard time actually explaining ROI on SEO and how to actually get a tangible number that could be accurate.
Nick Stamoulis November 5, 2008 4:48 PM
Its not that difficult to be successful on internet. As long as you are knowledgeable in link building and willing to learn new techniques, then you will survive. Always provide fresh content updates in your site, to have lots of visitors.. :D
search engine optimization May 21, 2009 4:13 AM