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November 18, 2008

Intel Sponsors New Gaming Blog from Boing Boing

Intel is the exclusive sponsor of a new gaming blog, Offworld, from the creators of Boing Boing. The site appears to have gotten off to a slightly rocky start however, since comments remain broken on the second day of its official debut.

The blog's launch and its sponsorship were arranged by Federated Media, the conversational media ad rep and network. According to the companies' statement, it "aims to distill the fractured, esoteric world of gaming forums, academia, communities, websites and blogs, into an easily digestible feed..."

Intel has been one of FM's most active ad partners. The Offworld blog is only the latest of several initiatives the companies have undertaken together lately. One of those was a "crowdsourced PC" project through which Intel and Asus solicited the public's idea on what the ideal computer would look like. Intel also is an early tester of FM's Conversational Marketing Toolbox, launched earlier this fall.

Posted by Zachary Rodgers at November 18, 2008 11:14 AM

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