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November 25, 2008

A Little Growth Is Better Than Zero Growth

Another downward trending forcast, this time from eMarketer. The research firm has removed a digit from its 2009 interactive advertising spend forecast.

eMarketer's predicting 8.9 percent growth in ad spend next year, as opposed to the double-digit call they (and most other firms) were making last summer - in their case, 14.5 percent.

Glum? You shouldn't be. Growth is growth. You'd rather be working in financial services or the auto industry and experience negative growth? Times are tough all over, but up is still up.

Posted by Rebecca Lieb at November 25, 2008 3:36 PM

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