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November 26, 2008
MySpace Music Grabs MTV Man, Industry Vet
Courtney Holt's LinkedIn page says he's still EVP Digital, Music Group at MTV Networks, but the music industry vet was just named the new president of MySpace Music.
Holt will start at Fox Interactive Media-owned Myspace January 5. According to a company press release, he'll oversee MySpace Music growth and development globally.
Currently, MySpace Music offers ad-supported audio and video and enhanced sponsorship opportunities for advertisers, in addition to e-commerce functions for portable music and related merchandise.
Holt, of course, will seek out new ways of making money through the music site. "The new company will explore different and evolutionary revenue streams that provide real opportunities for artists and the industry as a whole," he stated in the release.
Posted by Kate Kaye at November 26, 2008 12:37 PM
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Hopefully, he will have the desire to push the envelope with the technology that is already available. I’d love to see Myspace Music actually innovate the music industry for real. First, as anyone that has seen CNN.com Live knows, internet video streams are like watching television now. Myspace Music has a real opportunity to become a global streaming version of MTV. I’d love to see a weekly live music program with an in-studio audience, a global streaming version of the Myspace Music Awards (similar to the MTV music awards but worldwide), and other content that will engage. What artist wouldn’t want to play to Myspace Music’s global audience of 160,000,000. Imagine debuting a new CD that way. And since it’s the web, the audience could push one button below the live video streams and have access to every song the artist ever did. It would be a live version of a point of purchase display that reaches 160,000,000. Now that’s what I call revolutionary.
Tracy Hill November 26, 2008 3:56 PM