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November 30, 2008

Starbucks: Cause Marketing and a 5 Cent Debate

During the holiday season, Starbucks Coffee will donate five cents from the purchase of select beverages to help finance AIDS programs in Africa.

A debate about the campaign is playing out on YouTube, proof that promoting a philanthropic endeavor can spur as much discord as selecting a coffee blend.

Posted by Anna Maria Virzi at November 30, 2008 8:14 PM

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