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January 2, 2009

Dunkin' Donuts to Launch $100M Ad Campaign

Dunkin' Donuts -- where a 10-ounce cup of joe goes for about $1.30 -- will be investing 77 million times that amount – in an ad campaign that launches Monday.

"You Kin' Do It," will be the theme of the $100 million campaign for online, TV, and outdoor ads, according to a report on usatoday.com. The theme apparently plays off of Barack Obama's campaign mantra, "Yes we can," and the "kin'" from Dunkin'.

The brand will continue its participation in social media, such as Dunkin' Dave on Twitter.

Studiocom is Dunkin' Donut's online agency of record.

A spokeswoman for Dunkin' Donuts said the company doesn't break out its media spend, so the portion devoted to online isn't available.

Posted by Anna Maria Virzi at January 2, 2009 12:20 PM

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