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June 8, 2009
Bing Advertised: T-minus Two Hours to Microsoft's Live Infomercial on Hulu
Judging by the reactions of many, Microsoft has come off as trying a bit too hard to transform its new search brand into an overnight success. But while the flashy TV spots, homepage takeovers, and product placement deals do come off as strenuous, you have to give the company credit for playing around with creative formats that haven't been tried yet -- at least on behalf of a search engine.
Case in point: tonight's Bing-a-thon, a Microsoft sponsored "live party" on Hulu, which starts at 8pm. Hosted by SNL cast member Jason Sudeikis and G4's Olivia Munn, the hour-long show was developed by the Creative Artists Agency in L.A. How many will tune in? In all likelihood, only Hulu and Microsoft will ever know. But we'll follow the event and post reactions here tomorrow.
Posted by Zachary Rodgers at June 8, 2009 5:15 PM
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Yeah....um, I like Bing....but I really want the five minutes that I watched back.
Jeff June 8, 2009 8:50 PM
fred willard is a scream!! u have to wait for him to pop in.. bing already sold out, stars make money that route. bing is alright so far, i just heard about it today so all the noise from bing had just reached me..now this hulu stunt clever creative ..man that fred willard lol...
rvb June 8, 2009 9:54 PM
man this bing is fast and fresh, well i had enough of hulu, but yes bing is my new homepage i do want to check this out some more i compelled myself!!
rvb June 8, 2009 10:33 PM