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June 16, 2009
Microsoft Sues Three for Click-Fraud
A sampling of what ClickZ's editors are reading this morning:
-Microsoft Sues Three in Click-Fraud Scheme (NYT) Filing follows year-long investigation.
-P&G Viral Video Attempt Replaces 'Guy Parts' with 'Girl Parts (AdAge) Risque effort for Tampax is a surprise coming from CPG giant.
-Facebook dethrones MySpace in the U.S. (LA Times) Comscore's latest numbers show News Corp.'s dominant social media reach has been usurped.
-Multilayered Cadbury Campaign Takes Off (Mashable)
-Startup AdMob Talks With Possible Buyers (Bloomberg)
Posted by Zachary Rodgers at June 16, 2009 11:27 AM
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This will become a major problem for interactive marketers. It's great that the major players are taking action. More: http://domusinc.blogspot.com/2009/06/click-fraud-and-ppc-marketing.html
Marco June 16, 2009 6:21 PM
What kind of a family would help hand in hand in scamming other people just to get money? Didn't even anyone of them were in the right mind to stop this? Anyway, I did my own research. I found a wow gold selling review site where the author was lucky enough to deal with WoWMine. The chat transcripts and review was hilarious. Maybe other search engines should also do their own investigation about these guys. http://www.wowgoldfacts.com/2009/06/17/an-open-letter-to-googlecom%E2%80%99s-matt-cutts/
mimzy June 19, 2009 5:28 AM
As an active advertiser with Adwords and Live Center I’m glad “someone” is doing something in regards to click fraud, it’s just a joke these days that conversion rates go down while the click costs go up. A+ Microsoft!
Settlement Loans June 20, 2009 2:18 PM