- AOL
- Ad networks
- Advertising
- Affiliate Marketing
- Best Practices
- Blogs
- Branding
- CGM
- Careers
- Classifieds
- Content
- Creative
- Design
- Duly Noted
- Games
- IAC/InterActiveCorp
- IM
- Legal & Policy
- Local
- Marketing
- Measurement
- Media
- Microsoft
- Mobile
- MySpace
- New/Cool
- Noteworthy
- Off-Site
- People
- Privacy
- Rich/Streaming/Video
- Search
- Social Networks
- Syndication/RSS
- Viral/Buzz
- Virtual Worlds
- Web Analytics
- Worst Practices
- Yahoo
- YouTube
- agencies
- cannes
- cross-media
- publicis
| S | M | T | W | T | F | S |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | ||||
| 4 | 5 | 6 | 7 | 8 | 9 | 10 |
| 11 | 12 | 13 | 14 | 15 | 16 | 17 |
| 18 | 19 | 20 | 21 | 22 | 23 | 24 |
| 25 | 26 | 27 | 28 | 29 | 30 | 31 |
« Finally, a Digital Agency Buys a Traditional One | Main | NBC Universal to Use Microsoft's Navic Platform to Sell TV Ads »
June 17, 2009
Bing Continues to Gain Share in Week Two
Microsoft's relaunched search experience continued to pile on new users in its second week, according to a new comScore estimate.
After gaining market share of almost 2 percent during the the first week of its launch (June 1 to 5), Microsoft racked up another 1 percent of share last week (June 8 to 12), the researcher said. That put Microsoft's average daily reach among U.S. searchers at 16.7 percent, up 3 percentage points from pre-Bing levels. Its share of search result pages grew by the same amount, increasing to 12.1 percent last week.
The finding by ComScore suggests the extensive advertising and PR around Bing are doing what they're supposed to. However the real test will come in future weeks and months, when the early trial users either stick with Bing or go back to their previous search engine of choice.
Posted by Zachary Rodgers at June 17, 2009 11:28 AM
Digg this!
Add to del.icio.us 
Stumble It!
Comments
Post a comment
- Send us feedback |
- FAQ |
- Technical questions or bug reports? |
- Newsletter problems? |
- Site Map |
- ClickZ RSS feeds
- Incisive Interactive Marketing LLC. 2009 All rights reserved. |
- Legal Notices, Licensing, Reprints & Permissions |
- Privacy Policy
I think the real story is whether Yahoo is worried about Bing. Yahoo's share has dropped as Bing's share has arisen.. More at http://domusinc.blogspot.com/2009/06/ppc-marketing-bing-gains-yahoo-loses.html.
Marco June 18, 2009 12:31 PM
The question is: Is the growth sustainable?
Bryan Coe June 19, 2009 10:30 AM
My guess is this is only temporary and that Yahoo will continue to make enhancements to match what Bing does. Microsoft is making the classic mistake of many VC_funded dot.coms during the dot.com boom by spending the bulk of their ad dollars for this campaign offline instead of online where the money would go a lot further and produce better ROI.
Rob Bunting June 19, 2009 1:20 PM