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June 22, 2009

Cannes by the Numbers: Cyber Entries Fall Below '06 Levels

The number of Cyber Lions entries dropped this year for the first time since 2003, when the Web economy bottomed out. However the drop this time was considerably steeper than it ever was during those lean years. The number of submissions fell by 506, or almost 20 percent, to 2,205. Here are the exact number of entries for each of the 11 years since the category was introduced:

1998: 401
1999: 592
2000: 1,048
2001: 1,471
2002: 1,343
2003: 1,244
2004: 1,561
2005: 1,897
2006: 2,502
2006: 2,711
2007: 2,205

Entries in other categories were similarly down -- all except the Promo Lyons and the PR Lions. The former climbed incrementally, and the latter are new this year.

It's also interesting to note the number of Cyber Lion entries by nation. The top 5 are as follows, followed in parenthesis by the number they produced last year:

USA: 453 (600)
UK: 202 (289)
Germany: 191 (209)
Brazil: 181 (396)
Japan: 149 (182)
Canada: 104 (81)
Sweden: 103 (92)
Spain: 87 (137)
Australia: 76 (66)
France: 73 (83)

It's interesting to note Canada and Sweden were the only two in the top ten to grow their number of entries. Maybe the northern lands are better able to stand the wintery economic climate.

Photo courtesy of flickr user Cenz.

Posted by Zachary Rodgers at June 22, 2009 7:25 AM

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