« Hyatt Launches Verizon Mobile Campaign through Microsoft | Main | Faces at Cannes: Bruno Bertani »

June 23, 2009

BK's Whopper Sacrifice Favored to Win at Cannes. Should It?

If it wins a Cyber Grand Prix, as everyone here appears to expect, Burger King's Whopper Sacrifice campaign by Crispin Porter + Bogusky will have made history. Not because it would be the first Facebook app to win, nor because the recognition will go to a campaign that was squashed. (Facebook put the kibosh on it in January.) Rather, the win would be remarkable because the campaign reached so few consumers. According to CPB, less than a quarter million friends were deleted on Facebook using the app, and far fewer than that voluntarily interacted with it. So while the campaign may have been wonderfully innovative and subversive, its total reach was a drop in the bucket of Internet users -- or even Facebook users.

Posted by Zachary Rodgers at June 23, 2009 6:31 AM

Digg this! Add to del.icio.us Stumble It!

Comments

• Send us feedback
|
• FAQ
|
• Technical questions or bug reports?
|
• Newsletter problems?
|
• Site Map
|
• ClickZ RSS feeds

• Incisive Interactive Marketing LLC. 2009 All rights reserved.
|
• Legal Notices, Licensing, Reprints & Permissions
|
• Privacy Policy