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June 23, 2009

Big Industry Players Join IAB Europe

The IAB Europe has added a number of major players to its corporate membership roster, including Google, Microsoft, Orange, and Alcatel-Lucent. Representatives from comScore, Google, Microsoft advertising, News Corporation and Orange will also take up positions on the board of the pan-European trade body.

Speaking with me at the IAB Europe's Interact Congress in Brussels earlier this month, IAB president Alain Heureux stressed the importance of involvement from respected industry players in order to help promote self-regulation of the industry within Europe. The addition of these major firms as members is a sizeable step towards that. According to Heureux, AOL's Platform A, and Yahoo should both be on board as members by September.

IAB Europe currently represents 20 national IAB's across the continent.

Posted by Jack Marshall at 12:27 PM | Permalink | Comments (0)

Faces at Cannes: Bruno Bertani

I snapped this shot of Cannes attendee Bruno Bertani as we both enjoyed a brief escape from the tomb-like Palais des Festivals. Bruno is up for a Design Lion this week for work he did for Brazilian gay rights group Arco-Iris. He and fellow creative director Ricardo Saint-Clair created posters, a logo, and Web elements for the "No Homophobia" project. The project was handled by Rio de Janeiro-based Dialogo Design.

Bruni's a regular traveler to New York, and a first time traveler to Cannes.

Posted by Zachary Rodgers at 12:17 PM | Permalink | Comments (0)

BK's Whopper Sacrifice Favored to Win at Cannes. Should It?

If it wins a Cyber Grand Prix, as everyone here appears to expect, Burger King's Whopper Sacrifice campaign by Crispin Porter + Bogusky will have made history. Not because it would be the first Facebook app to win, nor because the recognition will go to a campaign that was squashed. (Facebook put the kibosh on it in January.) Rather, the win would be remarkable because the campaign reached so few consumers. According to CPB, less than a quarter million friends were deleted on Facebook using the app, and far fewer than that voluntarily interacted with it. So while the campaign may have been wonderfully innovative and subversive, its total reach was a drop in the bucket of Internet users -- or even Facebook users.

Posted by Zachary Rodgers at 6:31 AM | Permalink | Comments (0)

Hyatt Launches Verizon Mobile Campaign through Microsoft

Global Hyatt Corp has partnered with Microsoft and Verizon to launch a mobile ad campaign, which it hopes will drive registrations to the hotel chain's Gold Passport frequent guest reward program, in addition to driving traffic to its newly launched mobile site.

Search and display ads will point users to Hyatt's mobile destination, which now allows users to find and book hotel rooms, check-in and -out remotely, and receive tailored promotions on their handset.

Microsoft penned a deal with Verizon in January through which it now sells display and search inventory across all of the carrier's mobile properties. The software giant says mobile is now a "critical component" in its ad offerings, and that it has made "significant investments" in the area.

Posted by Jack Marshall at 6:27 AM | Permalink | Comments (1)

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