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June 24, 2009
Specific Media: Moving Up
With so many ad networks on the scene, it takes work for any single one to get noticed.
Specific Media made a splash with a 10th anniversary party at its new Manhattan outpost on 745 Fifth Avenue overlooking Central Park and the landmark Plaza Hotel. (Sorry, forgot the camera.)
At the party last week, I got a chance to meet Chief Operating Officer Chris Vanderhook, one of the three brothers who founded and manage the business that has a headquarters in Irvine, CA. CEO Tim Vanderhook and Russell Vanderhook, SVP were both there, too.
The sleek offices are on the 20th floor in an Art Deco structure built in 1930. It's worlds away from its old home in the Empire State Building in the dull midtown south neighborhood.
For the party, Specific Media brought in Nikki Cassone and Camille Becerra, contestants from Bravo's "Top Chef" reality show to off their cooking skills. Plus, chef Scott Fagan from Tip of the Tongue catering and his team prepared sushi, dim sum, sliders, and calories-for-the-road dessert bags.
For the record, Specific Media has 13 employees in its NYC office and it's hiring, according to a spokeswoman. Based on unique visitors, Specific Media is the fifth largest ad network, according to comScore.
Posted by Anna Maria Virzi at June 24, 2009 5:32 PM
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i've been hearing quite the opposite of this.there are rumors flying about this company that, if true, will paint a very different picture.
IRSSEC June 25, 2009 7:16 AM
they still have that vp of east coast (name withheld) who is the biggest blowhard in the industry. there is no going up w/ that guy at the helm.
Anonymous June 25, 2009 3:14 PM
That guy just got promoted actually and rumors are just that rumors.
Anonymous June 25, 2009 6:16 PM
What rumours ? You cant say that and leave it hanging.. !
Anonymous June 26, 2009 2:04 PM
That guy just got promoted actually and rumors are just that rumors.
Acaiburn June 30, 2009 4:28 AM
With a history of unscrupulous behind the scenes operations, the Vandercrook brothers should be happy they made it this far.
Anonymous November 6, 2009 5:10 PM
You should check out pubmarketplace.com - it is an easy way for publishers of all sizes to earn revenue by displaying relevant admarketplace ads. You can customize advertisements relevant to your site using display ads, a search tool or text ads.
Ann Low December 18, 2009 3:32 PM