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June 24, 2009

June 24, 2009

Specific Media: Moving Up

With so many ad networks on the scene, it takes work for any single one to get noticed.

Specific Media made a splash with a 10th anniversary party at its new Manhattan outpost on 745 Fifth Avenue overlooking Central Park and the landmark Plaza Hotel. (Sorry, forgot the camera.)

At the party last week, I got a chance to meet Chief Operating Officer Chris Vanderhook, one of the three brothers who founded and manage the business that has a headquarters in Irvine, CA. CEO Tim Vanderhook and Russell Vanderhook, SVP were both there, too.

The sleek offices are on the 20th floor in an Art Deco structure built in 1930. It's worlds away from its old home in the Empire State Building in the dull midtown south neighborhood.

For the party, Specific Media brought in Nikki Cassone and Camille Becerra, contestants from Bravo's "Top Chef" reality show to off their cooking skills. Plus, chef Scott Fagan from Tip of the Tongue catering and his team prepared sushi, dim sum, sliders, and calories-for-the-road dessert bags.

For the record, Specific Media has 13 employees in its NYC office and it's hiring, according to a spokeswoman. Based on unique visitors, Specific Media is the fifth largest ad network, according to comScore.

Posted by Anna Maria Virzi at 5:32 PM | Permalink | Comments (6)

Another Day, Another Agency Research Project:
WPP and Microsoft Partner to Study Search for Branding

Search for branding campaigns? It's been done, but search is certainly not the go-to method for brand building. Indeed, the majority of advertisers still question whether search marketing can be effective for branding efforts at all.

WPP and Microsoft aim to figure that out. And, surely, the lately very Bing-centric Microsoft has an agenda to prove search is a fantastic brand building medium. According to a WPP statement, the firms are partnering to determine "The correlation between brand awareness and search efficacy; How search engines are changing consumer behavior; How social marketing impacts the search for brands; [and] The connections between paid search and brand development."

Three WPP agencies, branding-focused Brand Asset Consulting, direct response agency Wunderman, and Web strategy and SEO firm ZAAZ, will guide the research project.

Posted by Kate Kaye at 12:27 PM | Permalink | Comments (0)

Photos in and Around Cannes, Wednesday

Some shots from in and around the Cannes Lions festival yesterday and today. Click for larger images and descriptions, or browse all Cannes photos on Flickr.

Posted by Zachary Rodgers at 9:59 AM | Permalink | Comments (0)

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