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June 25, 2009

Blagojevich not involved in Yahoo's new Pay Per Candidate Offering

Yahoo unveiled its new Pay Per Candidate offering. And, no, it's got nothing to do with Jersey or Illinois politics!

Pay Per Candidate is a new performance-based payment option for Yahoo HotJobs ads, allowing job recruiters to pay based on the number of people who respond to a job ad, rather than per job listing.

According to the company press release, the product lets employers and recruiters "cap the number of pre-screened candidates they receive per job posting when candidates apply on the HotJobs website." The advertiser pays only when a job seeker applies for the position or clicks-through to the recruiter's site.

The system also can automatically filter out inappropriate candidates based on the information they provide in customized online questionnaires.

By offering this payment option, Yahoo has indicated that there's a need to provide greater incentive to advertisers to use HotJobs. The economy could be a factor here since fewer companies are hiring. Or, perhaps Yahoo is letting advertisers pay for performance out of the goodness of their hearts....

Posted by Kate Kaye at 12:09 PM | Permalink | Comments (1)

Joanne Bradford Chills on the Beach (Cannes Pics)

On Thursday Yahoo hosted a beach luncheon across from the Carlton Hotel. In attendance were R/GA's Bob Greenberg, former Martha Stewart co-CEO Wenda Harris Millard, Yahoo head of sales Joanne Bradford, Sapient's Alan Wexler and Freddie Laker, among others. Click above for photo descriptions and additional pics from around the Cannes festival, or view the slideshow below.

Posted by Zachary Rodgers at 9:58 AM | Permalink | Comments (0)

Web Companies at Cannes: Wither AOL?

All the major Web companies have a presence, however reduced, at the Cannes Lions festival this year. All except one that is.

By far the most visible of the Internet giants is premier sponsor Microsoft. There's a Microsoft lounge, Microsoft-sponsored sessions, a Microsoft beach club, two Microsoft Surface tables, and a big flippin' Microsoft sign plastered onto the front of the Palais. As if that all weren't enough, Steve Ballmer won Media Person of the Year last night.

Google is here too. A YouTube cocktail bar on the lower level is giving away watermelon zingers and smoothies. There's also a YouTube booth of sorts, near much of the mounted work. Google's Eric Schmidt will be here Friday.

Yahoo's approach is perhaps most unique, if scaled back from previous years. The company is giving away branded flip-flops from a Yahoo Loves Creatives" truck that's been puttering up and down La Croisette all week, and it hosted a beach luncheon this afternoon.

AOL is the one Web media heavy-hitter that appears not to be in Cannes at all. No one ClickZ spoke with had seen hide nor hair of the company or its execs. That's perhaps understandable in light of the upheaval at the soon to be spun-off Time Warner unit. Yet at a time when AOL is eager to revamp its image with the ad community, skipping this party seems like a missed opportunity.

Posted by Zachary Rodgers at 9:50 AM | Permalink | Comments (1)

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