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« Will FTC Base Decisions on the Dignity Factor? | Main | Microsoft to Sell Razorfish to Publicis for $530M »

August 8, 2009

Digital Marketing Tool: Cost-Per-Acquisition Calculator

Need to figure out the cost per acquisition (CPA) for an online marketing campaign? Use this new ClickZ/Dapper calculator to plug in several metrics to figure out how much money it took to get a product or service sold, a lead generated or another action.

Thanks to Paul Knegten, head of marketing at Dapper, for developing the interactive calculator. Check it out here on ClickZ.

Posted by Anna Maria Virzi at August 8, 2009 10:35 PM

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Comments

A good tool but I am helping a start up currently where this calculation is no fun. At least it can only get better. I also use the tool to show the company how bad it looks so I can better convince them to do the things they need to succeed,

Claus
www.verticportal.com

Claus@VerticPortals August 10, 2009 10:48 AM

Hi Claus,

Glad to hear the tool is useful. Please let us know if there other calculators that would be valuable to you. We're always looking for ideas.

Anna Maria Virzi August 10, 2009 10:52 AM

Thanks for this, I've been looking for a quality metric to help me evaluate the efficiency of my business.

Promotional Products August 25, 2009 4:57 PM

August 8, 2009

Digital Marketing Tool: Cost-Per-Acquisition Calculator

Comments

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