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October 21, 2009

October 21, 2009

Bing Gets Closer to Real-Time with Twitter, Facebook Deals

Microsoft's Bing just got a little bit closer to delivering real-time search results through a pair of data deals with Facebook and Twitter.

Speaking on stage at the Web 2.0 Summit in San Francisco, Dr. Qi Lu, president of Microsoft's Online Services Division, told the crowd that Bing will begin offering a real-time index of Tweets, tools for filtering Twitter search results, and the top Tweets on a topic.

The beta of Bing Twitter search is only available in the U.S.

A search on Bing Twitter will bring up the most recent Tweets on the search topic, as well as top links shared on Twitter about the topic.

Tweets can be sorted by time, or by a Bing-defined "best match," which will include factors like the Tweeter's popularity, "interestingness" of the Tweet, and "other indicators of quality and trustworthiness," according to a Microsoft spokesperson.

Bing Twitter will also include a listing of the hottest topics on Twitter, along with the top links shared on Twitter about those topics.

Details on the Facebook partnership are less clear. Dr. Lu said that the deal is coming, but a spokesperson would only say that a "global partnership with Facebook that will bring public Facebook status updates to Bing search results" will be available "at a later date."

Posted by Kevin Newcomb at 3:11 PM | Permalink | Comments (2)

Yanks' Posada Endorses Bloomberg in Web Ad

Chances are, if you're in NYC, you've spotted a lot of ads for Mike Bloomberg online in recent months. As part of the multimedia ad onslaught to re-elect the mayor for a third term, his campaign has placed ads on Facebook and across ad networks like Google's AdSense.

Lately, I've seen ads for Bloomie in online ad and Internet biz trade pub RSS feeds. But today I saw an extra special, extra-targeted ad for the mayor featuring Yankees catcher Jorge Posada. The ad turned up in my news reader in an uncharacteristic Silicon Alley Insider post about last night's Yankees/Angels game umpiring mishaps.

Was this creative part of the business audience-targeted buy, the baseball audience-targeted buy, or both? It's not clear. And frankly, the multiple attempts I've made to reach the campaign in the past months have been futile.

Still, despite my dismay as a die-hard Mets fan that our biggest adversaries -- Phillies and Yankees -- are close to making the World Series, I can't help but appreciate it when my online advertising, politics and baseball worlds collide.

You've gotta wonder, though, will the Posada ad be a liability, dissuading Mets fans from voting for Bloomberg? Or worse -- and I'm only half-serious on both these points -- all those Yanks fans angered by Posada's hapless base running last night?

Posted by Kate Kaye at 2:32 PM | Permalink | Comments (0)

YouTube to Stream Live U2 Gig

Rock band U2 has announced that its concert at the Pasadena Rose Bowl in California on Sunday will be streamed live via YouTube. The gig will be broadcast live via the site to users in 16 countries, including the U.K., the U.S., Australia and Japan, with portions of content remaining available after the event itself.

The opportunities for brands to get involved with the event aren't exactly clear, but a YouTube spokesperson told me that banner ads will be served next to the live content, with in-stream and overlay ads being sold against the archive content. Users will also be encouraged to make donations to Bono's RED charity from the dedicated YouTube page.

YouTube hosted its own "YouTube Live" event back in November '08, from which it streamed live performances from artists such as Akon, will.i.am and Katy Perry. In addition, the Google-owned site announced a deal last week with U.K. broadcaster Channel 4, through which the majority of its content will be available to stream on demand via the site in the U.K.

Posted by Jack Marshall at 12:18 PM | Permalink | Comments (0)

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