Back to Main

October 22, 2009

October 22, 2009

Anatomy of a Content Sweatshop (link buffet)

The Answer Factory: Fast, Disposable, and Profitable as Hell An in-depth look at the content factory that is Demand Media, and the complex search and ad data analysis that underlies its business.

Craigslist Isn't Liable for Erotic Services Ads--Dart v. Craigslist (Eric Goldman's Technology & Marketing Law Blog)

Controversial Amp App Gets Dumped By Pepsi (AdAge)

Posted by Zachary Rodgers at 4:10 PM | Permalink | Comments (0)

Which Blogosphere Does This Year's Technorati Report Reflect?

Last year, we reported that around 50 percent of bloggers have ads on their blogs. So, how could that number have dropped to 28 percent this year?

Well, according to Technorati, the publisher of the second-annual "State of the Blogosphere" report, the pool of respondents to this year's survey of bloggers is much bigger than last year, arguably producing findings that are more representative of the blogosphere.

Indeed, last year's survey included just 1,400 participants, while this year's included 2,900, according to Technorati VP of Marketing Jennifer McLean, whom I spoke with earlier today.

I'm sure some scientific statisticians have smoke coming out of their ears right now, but I think it's worth mentioning the disparity between the two reports since we did cover last year's numbers.

"Before we simply had a higher concentration of serious bloggers," McLean told me. This year, lots more so-called "hobbyist" bloggers - the ones who write blogs just for the hell of it and don't collect any ad revenue from them - took the survey. So, essentially, the ad-supported concentration was diluted this time around.

Here are a few other numbers from this year's (arguably) more accurate poll. Of those bloggers running ads:
- Around 40 percent run display and Google AdSense-type text ads (listed in the report as "search" ads).
- 36 percent include affiliate marketing links.
- 8 percent feature rich media ads or paid blog posts.
- The mean annual amount of ad revenue generated is around $42,500.

Posted by Kate Kaye at 3:17 PM | Permalink | Comments (0)

Real-Time Search Results vs. Real-Time Data Collection?

While much of the focus of yesterday's dueling announcements from Google and Microsoft that each search engine would be including real-time Twitter feeds in its search results dealt with the potential benefits to users, I think that's just a side-effect of the deal.

It would seem to me that the bigger benefit here is that the data from Twitter's so-called "firehose" of all current Tweets would be a boon to each search engine's organic search efforts, allowing them to create new algorithms that recognize trending topics more quickly, identify large-scale linking habits, and otherwise improve their overall search results, outside of any Twitter results.

Will this change people's Twitter habits? Well, there are already plenty of Twitter spammers out there, but this will only serve to encourage them more. Now that these spammers can potentially affect all search results, instead of just Twitter results, they will likely redouble their efforts.

For the non-spammers, this may lead them to think twice before posting something to Twitter, now that it will be more likely that their Tweet will appear in search results on Google or Bing, instead of fading into the obscurity of their Twitter stream.

Posted by Kevin Newcomb at 3:04 PM | Permalink | Comments (0)

See More Posts From:

Today | This Week | This Month

• Send us feedback
|
• FAQ
|
• Technical questions or bug reports?
|
• Newsletter problems?
|
• Site Map
|
• ClickZ RSS feeds

• Incisive Interactive Marketing LLC. 2009 All rights reserved.
|
• Legal Notices, Licensing, Reprints & Permissions
|
• Privacy Policy