Back to Main

November 3, 2009

November 3, 2009

Most Brutal Sponsorship Ever

Though they're more prone to drinking beer and Jagermeister, a sneak preview of the return of the members of the world's most brutal metal band, Dethklok, has been brought to us by Coke Zero.

In fact, in addition to "Metalocalypse," which features the animated exploits of Dethklok, the non-caloric soda brand is sponsoring a host of previews of upcoming shows on Cartoon Network's adult-aimed programming block Adult Swim. The main goal appears to be promoting the "Facial Profiler," an application available at CocaColaZero.com that purports to match photos of people with similar facial features.

At this stage, Coke is in the building stage, looking for people to submit their photos to the database by connecting to the app through Facebook.

Posted by Kate Kaye at 5:22 PM | Permalink | Comments (0)

Gawker Launches Video Spinoff at Gawker.tv

Gawker Media has created a new site at Gawker.tv focused on TV and online video content. Posts published since its launch this afternoon: a montage of gratuitous product placements on television and the above video of a puppy that has fallen and can't get up.

The new site marks something of a departure for Publisher Nick Denton, who has historically launched new sites under their own brands. He noted the smallest Gawker Media site now has 18 million page views, whereas the company's threshold used to be 1 million.

"We're believers in fewer stronger brands," he said. He called Gawker.tv "an expansion of the video-centric posts we've already been doing on Gawker.com."

Denton acknowledged the ad opportunity is somewhat generic for a site about random interesting video. "I'm sure there will be some video creative placed deliberately on Gawker.tv because the audience is in the mode to watch," he said. "But it's not as if the audience will be uniquely broadbanded up -- most of our readers can view video advertising even on texty sites."

Posted by Zachary Rodgers at 12:36 PM | Permalink | Comments (1)

See More Posts From:

Today | This Week | This Month

• Send us feedback
|
• FAQ
|
• Technical questions or bug reports?
|
• Newsletter problems?
|
• Site Map
|
• ClickZ RSS feeds

• Incisive Interactive Marketing LLC. 2009 All rights reserved.
|
• Legal Notices, Licensing, Reprints & Permissions
|
• Privacy Policy