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November 20, 2009
November 20, 2009
Those Filthy Scrubbing Bubbles
Shiny Suds from People Against Dirty on Vimeo.
Method's perfectly executed parody of old-time bathroom cleaner ads, released this week, makes other house cleaners look positively filthy. The magic happens at the end of a send-up of Dow's Scrubbing Bubbles commercials (example from 1978 below), when mom pops into the shower only to find those same bubbles still lingering, transformed into creepy chemical voyeurs. The video resides at PeopleAgainstDirty.com, which Method created to support two Household Product Labeling Acts in the House and Senate. The tag line: "When did clean become so dirty?"Posted by Zachary Rodgers at 11:57 AM | Permalink | Comments (0)
Facebook Lets Page Owners Target Content by Region
Facebook has added an important new feature for Page owners with large numbers of geographically distributed fans. The capability allows Page admins to target content by location and language, offering brands, celebrities and major media orgs the promise of more relevant messaging.
Using the function, a large brand like Adidas (above) can publish details about an event in Chile to its acolytes in that country.
Facebook's blog post about the feature has a few additional details:
A dialog box will appear in which you can enter locations and languages. You can begin by entering a country in the "Locations" field. Based on the country you enter, additional options for state/province and city may also appear. Next, you may want to enter a language in the "Languages" field. You can enter multiple locations and languages based on the fans you are interested in reaching with your post.
Posted by Zachary Rodgers at 10:43 AM | Permalink | Comments (1)
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