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November 30, 2009

Univision Launches Branded Network

The branded ad network phenomenon has cooled a bit in the past year, but apparently some publishers still find value in the model. Spanish-language media firm Univision Interactive Media is the latest to extend its name to a network -- in this case, one comprised of non-owned Spanish-language sites.

"The new unit targets U.S. Hispanics and provides a far-reaching digital advertising and publisher network comprised of pre-screened, high-quality Spanish-language online and mobile websites," notes a company press release.

The new Univision Partner Group includes Caracol Televisión, Revista Caras, Perfil.com, El Espectador, TyC Sports, Ambito Financiero, and others.

Posted by Kate Kaye at November 30, 2009 3:11 PM

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Beselomabem February 5, 2010 9:11 PM

November 30, 2009

Univision Launches Branded Network

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