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July 24, 2008

Publicis Acquires Korean Agency Portfolio

Publicis Groupe announced recently it has acquired South-Korean full-service digital agency Portfolio, adding to the group's existing Asian operations in Beijing, Hong Kong, Kuala Lumpur, Singapore, Taiwan, and New Delhi.

The agency will be integrated with Publicis' existing digital global network, Publicis Modem, and re-branded as Publicis Modem Korea.

Portfolio currently provides services such as site development, and search and display campaigns for major international brands including Microsoft Korea, Marriott Hotels, and Nissan.

In a statement, Martin Reidy, CEO of Publicis Modem, said, "Asia is a critical market for Publicis Modem and a key part of our global expansion," citing the group's strategy of targeting high growth international markets.

Publicis has acquired two major Chinese digital players in the past year -- EmporioAsia in May, and Communication Central Group last July.

The Group also released second quarter results today, claiming it's on track to reach its aim of generating a quarter of revenues from digital by 2010. Digital constituted 18.8 percent of business in the first half of the year, up from 12.7 percent the previous year.

Posted by Jack Marshall at 11:31 AM | Permalink | Comments (0) | TrackBack

June 16, 2008

Publicis Experiences Strong Digital Growth

French advertising group Publicis is experiencing strong growth in interactive, according to its CEO Maurice Levy.

In an interview with French business daily La Tribune, reported by Reuters, Levy said the group was on track to beat its target of generating 25 percent of its sales from online by 2010.

"In the first three months of the year, 18 percent of our sales came from the (Internet) and the interactive sector," he said.

"We had fixed the objective of reaching 25 percent by 2010 and we will make it. The same thing goes for emerging markets, we're already at 21.3 percent," he continued.

Levy attributed the group's strong digital position to the acquisition of Digitas last year, and also stated that the deal with Google, announced in January, offered "strong potential."

He added that Publicis has "quite a lot of growth and some investments to make" in emerging markets, to be funded by 3 billion euros ($4.60 billion) in cash or available credit.

Posted by Jack Marshall at 12:46 PM | Permalink | Comments (0) | TrackBack

June 13, 2008

ClickZ Welcomes Denuo's Todd Krieger

Denuo SVP Todd Krieger today joins ClickZ's roster of Experts, providing insights into the evolution of video content creation, distribution, and monetization.

Look for Todd to examine a wide range of topics, everything from watershed moments and cultural shifts in audience consumption to CPMs. You'll find his first column here.

Before joining Denuo, Todd was executive producer at Yahoo Media Group and senior manager of business development at Microsoft TV.

Welcome, Todd!

Posted by Anna Maria Virzi at 9:29 AM | Permalink | Comments (0) | TrackBack

May 20, 2008

Need to Roll Your Own Content? Digitas Brings the Zig Zag Papers

When you think about it, isn't the phrase "branded content" longer than it needs to be? What's the suffix "-ed" contribute, really? And "video," while pleasingly brief, doesn't really cover animation, does it?

The folks at Digitas have solved both linguistic failings with the launch of The Third Act, a new agency described as a "brand content platform" geared toward helping clients produce "motion media" content.

Whatever the verbiage used to describe it, the strategy behind this latest move from Digitas is clear. As clients are compelled to produce ever more original content, especially video content, it behooves the larger agency networks to mobilize their creative resources to serve that purpose.

To that end, The Third Act aims to offer a soup to nuts video services menu, beginning with idea development and extending to production and distribution on various platforms. The Third Act will tap talent from the agency's Boston and Chicago offices, as well as global production resources.

Based in New York, the entity will be helmed by SVP and MD Stephanie Sarofian and report up to global chief creative officer Marc Beeching. Digitas plans to showcase its new baby at a June 5 event in New York called Digital Content NewFront.

Posted by Zachary Rodgers at 7:00 PM | Permalink | Comments (0) | TrackBack

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